Naveen Jindal School of Management


Displaying 1-4 of 4 results.
ClassDepartmentCourse CollegeStudentsHoursImpacts
 
 
 
 

The course covers advanced personal selling skills, practices and programs. Emphasis will be placed on sales, presentations, demonstrations, advanced sales techniques, advanced communication, and relationship-building skills. Various corporate sales strategies for both consumer and business sales wi...
MarketingJSOM17320.008

The course explores three distinct areas within marketing and sales, namely, digital marketing, traditional sales prospecting, and sales technology organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead gen...
MarketingJSOM44480.0013

4:00-6:45PM

MKT 3340 - Marketing Research (3 semester credit hours) This course provides an overview of the entire marketing research process, which involves collecting and analyzing data to facilitate better marketing decisions. Specific topics include problem definition, research design, use of seco...
MarketingUndergraduate Department JSOM00.000

4.00-6.45

This course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand management, and the product life c...
MarketingJSOM56240.0012